About us

Studio Soufflé designs and handcrafts awesome bespoke promotional inflatables!

[soo-fley, soo-fley] souf•flé -1813
– from Fr. soufflé, noun use of pp. of soufflér «puff up,» from L. sufflare,
from sub- «under, up from under» + flare «to blow”.

WE ARE STUDIO SOUFFLÉ

Product Designer, Mahani Baharum and Set Designer/Maker, Gaia Hannan, met in 2008 while working at a London based design studio specialising in awesome inflatable structures. Trained by the best in the industry, Mahani and Gaia share combined years of experience, technical knowledge, quirky aesthetics, and a great working chemistry to create one-of-a-kind inflatable pieces. In February 2012, Mahani and Gaia jumped into the unknown with their own brand of high quality, one-of-a-kind inflatables, and Studio Soufflé was born!

Studio Soufflé strives to push the boundary with inflatable technology to create unique and high impact solutions for inflatable event spaces, experiential marketing, retail displays, creative installations, exhibition stands, and more. Our personal approach allows clients to be involved in the creative process from concept to creation. We offer a fully customized inflatable service, as well as an off-the-shelf range, including inflatable domes and walls which can be customized with corporate colours and branding.

Giant inflatable installations, bringing characters and distinctive structures to life are one of our specialties. Elevating the medium of inflatables from fairground staples to chic, high-end masterpieces, Studio Soufflé constructs fun, whimsical, and unique environments. Studio Soufflé has the experience and expertise to turn any humble object (think flower or shoe) into extraordinary inflatables. We will work with your team to create something uniquely yours, or customize from a range of off the shelf structures. Our catalogue includes a variety of fun and stunning works that in addition to being clever, are also suitably functional.

We work with clients all around the world, including Europe, USA, South East Asia, Middle East, Bahrain, Hong Kong, Japan, France and more!

WHY STUDIO SOUFFLÉ INFLATABLES?

  • Studio Souffle brings together the vibrant & eclectic London design scene into practical inflatable technology
  • Create high impact stunning displays & event spaces.
  • Lightweight, quick to pack, install, and break down.
  • No tooling is involved in the production allowing the freedom to economically create organic and asymmetrical forms.
  • Brings joy to everyone – Guaranteed!

OUR CLIENT LIST

Selfridges, French Connection, Mathmos, Fab Ice Cream, The Southbank Centre, Kidrobot, Guinness, Jägermeister, Snog Frozen Yogurt, Little Tikes, O Beach Ibiza (Spain), Beakerhead (Canada), The Brewery (London), Louis Vuitton, Cartoon Network, Diesel, MyCreative Ventures (Malaysia)…

We have more exciting projects and ventures lined up with our fun inflatable creations, so stay tuned!

The Team

Mahani Baharum

Mahani was born in London to Malaysian parents and grew up in Kuala Lumpur. Encouraged by her Architect mother who used to make My Little Pony inspired duvets, soft toys and bags for her, she started making ‘stuff’ herself from a very young age.

Mahani taught herself to sew at the age of 16, and switched from paper to fabric for her creations. After high school, it was only natural for Mahani to return to England to do a degree in Product
Design where in her third year, she did a placement at a German company, Koziol Ideas for Friends, designing quirky, fun, injection moulded homeware items.

Two years after graduating, Mahani landed an internship at a London based design studio specialising in inflatable structures, and has been involved in numerous projects ranging from small inflatable products and retail displays to large scale inflatable buildings and semi-permanent architectural projects for high profile clients such as Puma and Coca Cola.

Gaia hannan

Gaia, originally from Portland, Oregon, USA, started sewing at a very young age making clothes and unusual costumes. She studied sewing and fashion design through school, and at age 18 moved to New York City to study fashion design at the prestigious Pratt Institute.

In 2001 Gaia transferred to Central Saint Martin’s in London, England to finish her degree in Performance Design for Theatre. There she continued to focus on making large unusual objects for the stage. After freelancing in the costume realm, she stumbled upon an advertisement for part time help on large projects, sewing and making inflatable products at a reputable London based design company. The ‘part-time’ job turned into a full-time position. Her skills developed rapidly, as did the quality of the inflatables.

Clients/Brands

Thinking big?

Don’t fret! Our designers have an impressive portfolio of work involving the design and project management of large scale inflatable structures. We work with a network of structural engineers and technical consultants to make sure any large scale structure we design and produce meets safety standards and requirements.

While we make all the smaller structures in our East London studio to maintain a high level of craftsmanship, all our bigger structures are made in one of the pioneering manufacturers of large inflatable structures in the Far East with an impressive track record and body of work.

All our structures are produced out of BS standard Fire Retardant materials and have been tested to withstand the needs of outdoor structures.

Featured on this page are some of the large scale structures we have designed and produced in the past.

Talk to us today about your structure requirements be it something from our Product range to designing something completely bespoke and spectacular!

Studio soufflé & the planet

Sustainability is in the forefront of how we design and produce our pieces. As an environmentally conscious company, Studio Soufflé is aware of the impact and takes pride in using the materials in the best way we possibly can. We have a selection of recycled materials that we work with however while it isn’t always possible to use recycled or recyclable materials due to the choice of colours and performance that is needed, we have systems in place for managing waste from our off cuts down to when our inflatables come to the end of its life.

  • Long lasting, reusable products
  • Off cut & scrap organization for reuse
  • Work with partners to utilise off-cuts and scraps
  • Second-life / upcycling programme for end of life inflatables


We strive to achieve as close to zero waste as possible by working with companies and organizations who will use our off cuts for making bags, jewellery, art installations, etc. The main fabric used for the inflatables are rip stop nylon from local suppliers and part of the design process is to maximise the utilisation of scrap pieces. We spend a lot of time organising scrap pieces by size and colour after every project to be used in the future. The scrap pieces are also used to create smaller items such as bags, costumes, doll clothes and our remote control robot; Robob, among other things. All the excess fabrics that are too small for us to reuse are donated to Wyatt & Jack; a local design company, who produces bags out of old bouncy castles and inflatables, local primary schools, various artists such as Helena Doyle (www.helenadoyle.co.uk)  & organisations to be used in arts and crafts activities and art installations. Check out the amazing products by Wyatt & Jack at https://www.wyattandjack.com/.

Our inflatables are made to last and not as single use, throwaway items however, should our clients find that they do not need it anymore or it has come to the end of its life, Wyatt & Jack will take them in and upcycle them into new products – so nothing needs to go to the landfill. Reducing, reusing and recycling materials is a big part of the process right from the beginning of the design phase through to the delivery to the client. We have noticed there is so much wastage in the events industry all over the world and we feel this is something we all can impact on in a more positive way.

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