Malibu Oatly
Pineapple Paradise: A Dairy-Free Frosty Fiesta
In a whimsical collaboration, Malibu and Oatly joined forces to create a truly unique advertising campaign in London during the summer of 2024. The centerpiece of this campaign was a cement mixer truck adorned with an unexpected twist: covered in a vibrant pineapple wrap done by : Now Group in Shropshire UK.
Malibu Oatly
Pineapple-Topped Cement Mixer Turns Heads
The inflatable pineapple leaves, a symbol of summer, sun, and fun, transformed the utilitarian cement mixers into a cheerful mobile billboard. As this whimsical vehicle cruised through the bustling streets of London, it captured the attention of passersby and sparked curiosity about the unexpected pairing of Malibu and Oatly. The juxtaposition of the industrial cement mixer with the tropical pineapple leaves created a visual contrast that was both memorable and intriguing.
Malibu Oatly
Promoting Dairy-Free Indulgence
The campaign’s message was clear: Malibu and Oatly were offering a delicious and refreshing alternative to traditional dairy-based frozen yogurt. The pineapple leaves, a symbol of tropical paradise, conveyed the idea of an indulgent treat that could be enjoyed by those walking past.
Malibu Oatly
Real Pineapple Leaves Inspire Lifelike Inflatable Design
To really get the effect to look realistic Studio Souffle started by photographing real leaves from a few different pineapples in high resolution photos then printed the very unique colour texture and design onto the appropriate fabric to make the inflatable.
Malibu Oatly
Collaborative Innovation with Magnetic Fabric Belts
We needed to brainstorm through many sessions on how to attach the pineapple leaves to the cement mixer truck and attended multiple group meetings with the cement mixer truck company (sterlinggp.com) and the company working on the detailed wrap design (nowgroup.co.uk) as well as the creative agency (pangolin.com).
It was also important to work out a seamless connection between the leaves and the truck so as to not leave a gap. We decided the best option for this was to create a printed fabric belt (non inflatable) and to then use strong magnets on the lower leaves to keep it connected to the main truck body.
Malibu Oatly
Battery-Powered Fans Enable Spinning Cement Mixer
They wanted the truck to also spin and to do this effectively it was important that we come up with a solution for the power source that would spin along with the truck. We used battery packs with battery powered fans for this solution.
Malibu Oatly
Spark Social Media Buzz & Boost Foot Traffic
The inflatable pineapple leaves on the cement mixers proved to be a highly effective advertising tool. They generated significant buzz on social media, with countless photos and videos shared online. The campaign also drove foot traffic to local stores and cafes that were participating in the promotion. The combination of the unexpected visual appeal and the enticing message resonated with Londoners, making the campaign a resounding success.
Malibu Oatly
A Dairy-Free Message in London
In conclusion, the inflatable pineapple leaves on the cement mixers were a creative and memorable addition to the Malibu and Oatly advertising campaign in London. This playful and eye-catching display effectively communicated the message of a delicious, dairy-free frozen yogurt experience. By combining the tropical flavors of Malibu with the refreshing taste of Oatly, the campaign offered a unique and appealing proposition to Londoners seeking a refreshing summer treat.
Malibu Oatly
A Tropical Summer Treat
By pairing Malibu’s iconic flavor with Oatly’s plant-based goodness, the campaign offered a unique and appealing proposition to Londoners seeking a refreshing summer snack. This playful and eye-catching display was a clever nod to the tropical flavors of Malibu and the refreshing, dairy-free goodness of Oatly’s frozen yogurt.
Laika Studios
More Projects
Studio Soufflé pushes the limits of inflatable technology to craft unique, high-impact solutions for event spaces, experiential marketing, retail displays, creative installations, exhibition stands and more. Our personal approach involves clients in the creative process from concept to creation.
